East Durham College are looking to appoint an SEO/Social Media/Digital Media agency required for providing planning, execution, analysis, recommendations and support in delivering our online marketing.

Including SEO, PPC (Pay Per Click) advertising, campaigns management, development and management of Social Media Platforms (Inc. the College's x2 facebook accounts) with the objective of:

• Increases general web traffic
• Increases our natural search rankings across a large number of key words
• Increases enquiry forms and online applications completed
• Increases views/downloads of our various online PDF brochures Increases "brand" / "product" awareness for EDC and our courses.

This activity will be to cover the following websites:

www.eastdurham.ac.uk

www.ed6.ac.uk

www.thetechnicalacademy.co.uk

www.edc-events.co.uk

www.durhamrevisionschool.co.uk

http://durhaminternational.co.uk and http://durhameducationgroup.com

The overall maximum annual budget is £37,000 (Inc VAT) across these sites. The suggested budget split is as follows, but recommendations would be welcome:

www.eastdurham.ac.uk  & facebook.com/EDCollege (£16k)

www.ed6.ac.uk & facebook.com/ED6form (£5k)

www.thetechnicalacademy.co.uk(£5k)

www.edc-events.co.uk (£4k)

www.durhamrevisionschool.co.uk (£3k)

http://durhaminternational.co.uk and http://durhameducationgroup.com (£4k)